Solution: Apptopia App Insights + Radar
Using Apptopia’s App Insights, Redemption Games can see what apps are trending up and down as well as which apps have breakout potential. They can view a specific app, or build a market of apps using Radar, to analyze performance metrics such as downloads, rank, IAP revenue and user engagement.
“We look at the overall market— what’s happening, what’s trending, what’s going up & what’s going down. Then, we drill down into our particular game category— our more competitive space— and create lists of the competitors who we want to track.” - Michael
The tooltips overlaid on Apptopia’s performance charts indicate when an app releases a new feature. This allows users to see if a feature had a direct impact, positive or negative, on the app’s performance.
“Now we have the competitive intelligence to know if a specific feature is successful in driving revenue growth. For example, we saw an increasingly popular social feature turn
into a major revenue driver for other games. Since the feature was costly to implement, this was great validation that the investment was worth it. Now, we know what features to prioritize based on real data showing what works in the marketplace.” - Michael.
Solution: Apptopia Ad Intelligence
One of the most useful tools Apptopia offers is Ad Intelligence. You can view a continuously updated Creative Gallery and see who the Top Publishers & Advertisers are.
Apptopia takes the guesswork out of marketing by offering an all-in-one research platform to inspire your next campaign.
With all of this data at your fingertips, you can begin to identify what trends are working and use that as a jumping off point for new creative ideas.
When someone discovers an ad creative they’d like to share with their team, they have the option to share the video link directly from the webtool, minimizing the time and effort spent circulating ideas.